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We’re Here to Help You Help Them

At Embark, education savings and planning is all we do. Our sole purpose is to help students realize their full potential by simplifying your savings with tools, advice, and an RESP plan that works for your family.

Saving for the Future Has Never Been Easier

  • A plan that automatically adjusts to your timeline 
  • Simple, expert guidance helps make investing easy 
  • An innovative digital platform puts education savings at your fingertips 
  • Ability to share your plan between your children
A hand holding a smartphone displaying the "Embark Student Plan". The screen shows details of an "education savings" plan with a goal to collect $800 monthly, targeting $120,000

Create Your Tomorrow

You and your child are moving forward together. Every step gets you closer to everything you hope for and everything they can be. The Embark Student Plan gets you closer to the place where needs and dreams align. It’s one of the most important steps you’ll take to prepare their path to the future.

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Icon of a graduation cap represted by a cream square sitting on top of a light cylinder, sitting on top of a closed blue book.

60,000+

Students who have their post-secondary education costs covered every year with the help of Embark.

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1.2 million+

Families and supporters who enjoy the benefits of being part of Embark.

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50+ Years

Education savings and planning experience and expertise to help your child be everything they can be.

Official Partner of the CFL

Proudly supporting fans as they plan and save for post-secondary education.

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Guiding Your Education Success

Embark is owned by a not-for-profit organization. This means that all profits that aren’t used to run the business go into the Embark Student Foundation. We use these funds to provide additional financial awards that help students realize their full potential. We’ve awarded almost $57 million to families and students across the country to help with their education savings.

A young woman with curly hair smiles while holding textbooks and wearing a yellow t-shirt and denim jeans, carrying a blue backpack over one shoulder as she heads to her post-secondary education classes.

“Easy to access and they take care of
everything for you.”

– Lola O.

Leading the Way to Success

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RESP, TFSA or Savings Account – Which is Better?

When it comes to figuring out how to save for your child’s education, you have a few options. Your friends may suggest that you take a look at a RESP, TFSA or a general savings account, but how do you know which is best? Let’s take a look at how each works and find out! Saving […]

6 Minute read

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3 Ways to Take the Bite Out of Interest Rates

With inflation soaring in Canada, interest rates are on the rise to help bring prices under control. For savers, this is good news. Rising interest rates mean more money is earned on what you save.  For those in debt, this means that more money will have to go toward paying interest and less towards the […]

3 Minute read

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When Should You Start Saving For Your Child’s Education?

For many of us, paying for our children’s education is a long-term financial goal. However, with school often so far away, education savings can typically take a back seat to more immediate needs. Take it from an expert though: whether you’re saving a little or a lot, the most important decision you can make when […]

5 Minute read