The easy way to RESP.
Our mission is to make education savings accessible to every parent in Canada. By making saving easier, we’re not just funding education, we’re fueling a better future.
As Canada’s resource for education savings and planning, we work tirelessly on behalf of students and their families. Owned by a not-for-profit, we believe in measuring our success by the success of students before, during and after post-secondary education. To us, students are more than just a beneficiary; they are individuals with unique needs, hopes and dreams. We’re here to empower them and help unlock their potential.
The rising costs of education.
With the average education costing roughly $90,000, children need more help than ever saving for their future. Today, the average family only saves $15,000 for their loved one’s journey. And, while 92% of parents think an education is important, only 50% have RESPs.
That’s Where We Come In
As the education landscape continues to evolve, so do we. We will always look to make education more accessible and affordable for children across Canada, helping families confidently navigate their post-secondary journeys, acting as a guide along the way.
Supporting Canadian families.
Our goal is simple: we want to help you help them – embark.
After half a century of helping more than one million families save for an education, we can confidently say the needs of students everywhere have, and will, continue to evolve. What once worked, now does not. Students today need more flexibility, more control and more guidance than ever.
Evolving to meet your needs
$8.2 billion
Paid out to students to date from their education saving plans
1.2 million+
Families and supporters work with us to save for students
$6.4 billion
In savings managed by Embark to inspire student potential
Our purpose
To make education savings simple, accessible, and rewarding for every Canadian family through innovative and flexible digital tools and a focus on what matters most: their child’s future.
Our Vision
A future where every child can pursue post-secondary education, and every parent feels empowered to make it happen.
For all of us at Embark, there is no greater feeling than seeing a child realize their dreams and succeed. This is what drives us every day. We aim to use our experience and expertise to guide Canadians, simplifying the journey to make post-secondary education more accessible and affordable for all.
Andrew Lo
President & CEO