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Education Savings and Planning is All We Do

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As Canada’s resource for education savings and planning, we work tirelessly on behalf of students and their families. Owned by a not-for-profit, we believe in measuring our success by the success of students before, during and after post-secondary education. To us, students are more than just a beneficiary; they are individuals with unique needs, hopes and dreams. We’re here to empower them and help unlock their potential.

Adapting to a Changing Education Landscape

With the average education costing roughly $90,000, children need more help than ever saving for their future. Today, the average family only saves $15,000 for their loved one’s journey. And, while 92% of parents think an education is important, only 50% have RESPs.

That’s Where We Come In

As the education landscape continues to evolve, so do we. We will always look to make education more accessible and affordable for children across Canada, helping families confidently navigate their post-secondary journeys, acting as a guide along the way.

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Our Journey on Your Behalf

Our goal is simple: we want to help you help them – embark.

After half a century of helping more than one million families save for an education, we can confidently say the needs of students everywhere have, and will, continue to evolve. What once worked, now does not. Students today need more flexibility, more control and more guidance than ever.

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Evolving To Meet Your Needs

We recognize these changes and are making constant improvements to our business to meet your needs. We'll always strive to do better, giving you access to the best advice, products and services available to help you grow your education savings, navigate the post-secondary journey and plan for the future. Because we’re on a journey to help create your tomorrow.

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$8.2 billion

Paid out to students to date from their education saving plans

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1.2 million+

Families and supporters work with us to save for students

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$6.4 billion

In savings managed by Embark to inspire student potential

Our Purpose

To change lives by propelling more students to—and through—post-secondary education successfully, helping them prepare, stay strong, and be job-ready for all that a bright future holds.

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Our Vision

To be Canada’s leading partner in student success, helping more families plan for, manage, and thrive in post-secondary education.

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For all of us at Embark, there is no greater feeling than seeing a child realize their dreams and succeed. This is what drives us every day. We aim to use our experience and expertise to guide Canadians, simplifying the journey to make post-secondary education more accessible and affordable for all.

Andrew Lo

President & CEO