Proud partner of the CFL

As part of our partnership with the CFL, Embark is proud to offer a $250 bonus to help you start saving for your child’s education. Use code CFL250.¹

Open an RESP

CFL player collage featuring Tre Ford, DeVaris Daniels, Bo Levi Mitchell and Sean Whyte

Shared values, shared goals

Football is about teamwork, strategy, and planning ahead—the same values that drive Embark’s approach to education savings. Our partnership with the CFL brings these values together to support families across Canada. Whether you’re cheering in the stands or saving for your child’s education, we’re on your team.

Meet our
player ambassadors

Our four CFL ambassadors are not only leaders on the field—they’re also proud parents, role models, and advocates for the power of education.

Tre Ford

Quarterback, Edmonton Elks

Tre Ford is a dynamic Canadian quarterback known for his athleticism and dual-threat capabilities. A standout at the University of Waterloo, Ford won the prestigious Hec Crighton Trophy in 2021 as the top player in U Sports football. Drafted by the Edmonton Elks in the 2022 CFL Draft, he joined a relatively short list of Canadian QBs that have started and won games in the CFL, and did so by bringing speed, poise, and excitement to the Elks’ offence.

DaVaris Daniels

Wide Receiver, Toronto Argonauts

DaVaris Daniels is an American receiver with elite route-running skills and big-play ability. A former Notre Dame standout, Daniels joined the CFL in 2016 and quickly made an impact, earning the CFL’s Most Outstanding Rookie award with the Calgary Stampeders. He later played for the Edmonton Elks and now the Toronto Argonauts, winning two Grey Cups to go with the one he won as a Stampeder.

Bo Levi Mitchell

Quarterback, Hamilton Tiger-Cats

Bo Levi Mitchell is one of the most accomplished quarterbacks in CFL history. After a stellar college career at Eastern Washington, he joined the Calgary Stampeders in 2012 and went on to become a two-time Grey Cup champion and CFL Most Outstanding Player (2016, 2018). Known for his strong arm, leadership, and football IQ, Mitchell ranks among the league’s all-time greats and continues to be a prominent figure in Canadian football.

Sean Whyte

Kicker, BC Lions

Sean Whyte is a seasoned Canadian placekicker with a long and reliable CFL career. Since entering the league in 2009, Whyte has played for multiple teams including the BC Lions, Montreal Alouettes, and Edmonton Elks, winning the Grey Cup with Edmonton in 2015. Known for his consistency, accuracy, and clutch kicking, Whyte has earned several accolades over his career and remains one of the most trusted kickers in the league.

A game plan that wins beyond the field

Tre Ford isn’t just commanding the CFL — he’s also thinking ahead, laying the groundwork for what comes next. Learn how the same drive and clarity that fuel his on-field success translate into planning for what matters most: your family’s future.

A family joyfully playing with colorful toys on the floor, surrounded by laughter and engagement.

This is just the beginning

We’re not just here for one season, we’re here to help students for years to come.

Don’t forget to claim your $250 with the code CFL250.¹ Just open an RESP with Embark.

Open an RESP

CFL250 Bonus Offer
Terms and Conditions

General:

Offer Start Date: June 3, 2025, at 12:00 a.m. EST
Offer End Date: December 31, 2025, at 11:59 pm EST

Offer:

Open a new Embark Plan on embark.ca with offer code CFL250 for one or more New Beneficiaries and get a $250 Bonus Contribution.

Eligibility Criteria:

1. The Offer is available to new Embark Student Corp. (“Embark”) subscribers (“Offeree”) who meet all the following conditions:

a. Offeree opens a new Embark Student Plan or an Embark Select Conservative Plan (“Embark Plan”) on embark.ca and enrolls at least one New Beneficiary between the Offer Start and End Dates.

b. During enrollment of the New Beneficiary in Embark Plan, the Offeree inputs the code CFL250 (“Bonus Code”) in the promo code field of the digital onboarding process on embark.ca prior to the Offer End Date.

“New Subscriber” is a person that has never been a subscriber of an Embark Plan, or a plan distributed by Knowledge First Financial Inc.

A “New Beneficiary” is defined as one that has not had their SIN previously registered with any Embark Plan and is under the age of eighteen (18) on the date of enrolment. New Beneficiary must have a valid SIN and the newly opened Embark Plan must be eligible for registration with the Canada Revenue Agency (CRA) as a RESP.

c. Offerees are permitted to submit one Bonus Code per household.

“Household” shall mean people who share the same residence at least three months a year.

Bonus Conditions:

2.The eligible Offeree who enrolls at least one New Beneficiary into a new Embark Plan using the Bonus Code before the Offer End Date will receive a bonus Contribution of $250 (two hundred fifty dollars) to the new Embark Plan (the “Bonus”).

3. Embark Plans are deemed successfully enrolled in and opened when the Offeree has satisfied the account terms, and the newly opened plan is registered as a RESP with the CRA.

4. The Bonus will be deposited into Offeree’s Embark Plan as principal Contribution (which will be eligible to attract applicable government grants and earn income) within ninety (90) days from the date of the New Beneficiary enrolment. The Bonus shall not be paid in cash or other form. The Bonus cannot be paid to another related or unrelated RESP account outside of the Embark Plan with the New Beneficiary.

“Contribution” means the amount you pay into your Embark Plan. Plan fees are deducted from your contributions and the remaining amount is invested in your Embark Plan.

5. After fulfilling the Offer conditions, the Offeree must keep their Embark Plan active for thirty-six (36) months after the date of the New Beneficiary enrollment. In the event of termination of Embark Plan within that timeline, the Bonus will be subtracted from the balance of the Embark Plan (the “Clawback”). When the Embark Plan is terminated, standard closing costs and transfer out fees will apply, as defined in the Embark Plan’s Prospectus.

6. The Clawback will be subject to the following exceptions:

a. Termination of Embark Plan due to a death of the New Beneficiary, or
b. Post-Secondary Education (PSE) withdrawal, or
c. Non-Post Secondary Education Withdrawal (NPSE) if the New Beneficiary is twenty- five (25) years of age or older.

Other Terms and Conditions:

7. It is the Offeree’s responsibility to know if they have enough RESP contribution room for each New Beneficiary. If the Bonus exceeds the maximum amount of contributions allowed by the CRA, Embark will not be held responsible for any taxes or penalties resulting from payment of any Bonus or excess contributions, or for the contributions not attracting grants.

8. Offeree cannot combine the Offer with any other Embark enrolment bonus offers except as otherwise permitted and set out in a particular promotional offer.

9. The terms and conditions of this Offer, including its overall availability, are at the sole and absolute discretion of Embark and are subject to change at any time without prior notice.

10. Embark reserves the right at its sole discretion to, without advance notice, terminate or suspend the Offer, in whole or in part, or modify it in any way.

11. Embark reserves the right, at its sole discretion, to suspend, disqualify, limit or revoke this Offer for any Offeree, whom it finds or believes to be manipulating or otherwise abusing the process, fairness, or integrity of the Offer or who otherwise becomes ineligible. Bonus earned through fraudulent activities or activities in violation of these Terms and Conditions will be null and void and repayment may be requested by Embark.

12. In the event of conflict, the Terms and Conditions will prevail over any of the contents of any brochure, promotional materials or statements, or any other communication regarding this Offer, whether written or oral from Embark, except where otherwise stated.

13. By accepting this Offer, you agree that you have read and understood these Terms and Conditions and agree to be bound by them. Any notice offered by us with respect to this Offer is deemed to be provided on the day it is posted on Embark’s website.